The Vitiligo Society are delighted to announce the launch of their new online shop selling a range of branded merchandise for those with vitiligo.
The shop, which has been a key focus since January this year, has been one of our critical objectives for the Society and forms part of our strategy to raise awareness and represent the global community.
The range, which is personally and exclusively branded, is the first of its type for the Society. Each item was carefully selected and crafted with the community in mind as we wanted everyone with vitiligo to feel empowered, represented and proud of who they are.
Having done extensive research, we created women’s branded t-shirts with slogans including ‘it’s called Vitiligo’ and ‘Vitiligo Queen ‘ and also fun children’s t-shirts with equally strong slogans such ‘Vitiligo Superhero’ and ‘Vitiligo Warrior’. Beyond the clothing line, also available is mugs, water bottles, homeware items and beach towels.
Charity Director, Abbie Hurrell who has been at the forefront of creating the online shop, commented that “Our volunteer team has been working really hard over the last 6 months, learning how to set up and run our new online shop.
As well as raising some extra funds for the Society, we hope that the shop products will help people feel more confident in their skin. We’ve listened to our community and we’ve tried to create products that we know will help them in the kinds of situations which they might find more challenging – such as our new beach towel range and our ‘it’s called vitiligo’ slogan.
We also know how important it is to continue spreading awareness about vitiligo. By giving our community the opportunity to ‘Wear the Mission’ everyone can be a part of this work, and together we can help reduce some of the social stigma around visible skin conditions. We really hope the collections are loved by our community’.
In addition to Abbie, the Society was heavily supported by volunteer Emily Murfin who brought together our ambassadors and played a pivotal role in the launch. Emily commented that “I have been helping the Vitiligo Society launch their new shop! It has been the most amazing, positive and inspiring process to have been a part of. We now have the most amazing team of Brand Ambassadors contributing to the project and modelling the range. Vitiligo affects everyone in such different ways, some may choose to hide it, others may embrace it. With the range we have, we hope those with vitiligo will find something which reflects there personality and vitiligo. Be proud to be part of the 1%. It has personally taken me many years to come to terms with my own diagnosis and this journey has helped considerably.. Everyone is loving the clothes and I hope you do too”
In order to bring the clothing range to life, we reached out to members in the community who were willing to support by modelling items from the range. Ambassador, Alec King, commented that “all the merchandise looks incredible and I love the eco-friendly packaging”, whilst Diane Bustos shared that “the clothes are amazing! I love the saturation of the colours and how soft they feel. I also think you picked the perfect quotes for the items and I can see the “Warrior” and “Princess” titles make her feel happy and proud. I usually struggle to get her to try on clothes but she loves these!! She and I are a little picky too because our skin is sensitive and these are great and the colours are lovely!”
We are personally very proud that we have created this new range and really feel as though this will be a big win amongst the community.
All prices include a 15% – 40% donation to support those with vitiligo. All members can take advantage of a 10% discount on all purchases until 30th September 2021. You can make a purchase here: https://shop.vitiligosociety.org/
…and if you do nab yourself something nice, please do feel free to send us some photos of yourself with your Society merchandise.
If you would like to become a member and support the Society and the work we do, please click on the following link to sign up: Membership – The Vitiligo Society