Last year, model Winnie Harlow, a spokesperson for vitiligo, called out the Evening Standard for referring to her as ‘Canadian vitiligo sufferer’. In a powerful Instagram post, she wrote, ‘I’m not a Vitiligo model. I am Winnie. I am a model….and I happen to have vitiligo.’
Harlow was the first model with vitiligo to walk the runway in the Victoria’s Secret Fashion Show in 2018. CoverGirl also launched a foundation campaign that same year, which featured model Amy Deanna, who also has vitiligo, alongside the tagline ‘Why blend in when you can choose how to stand out?’. Brands like Primark and Missguided have also followed suit, featuring models with vitiligo in their advertising.
Become a member to continue reading this article and support The Vitiligo Society
The VitLife is an online magazine and community for those dealing with vitiligo. Members get access to premium content, early bird registration to events, and special discounts with our great partners.Become a member
Already a member? Sign in