Vitlife

Are those with vitiligo being pigeonholed into stories that only represent them through the lens of vitiligo

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Are those with vitiligo being pigeonholed into stories that only represent them through the lens of vitiligo

Last year, model Winnie Harlow, a spokesperson for vitiligo, called out the Evening Standard for referring to her as ‘Canadian vitiligo sufferer’. In a powerful Instagram post, she wrote, ‘I’m not a Vitiligo model. I am Winnie. I am a model….and I happen to have vitiligo.’ 

Harlow was the first model with vitiligo to walk the runway in the Victoria’s Secret Fashion Show in 2018. CoverGirl also launched a foundation campaign that same year, which featured model Amy Deanna, who also has vitiligo, alongside the tagline ‘Why blend in when you can choose how to stand out?’. Brands like Primark and Missguided have also followed suit, featuring models with vitiligo in their advertising. 


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About the Author

Shehrazade Zafar-Arif

Shehrazade grew up in Karachi, Pakistan and moved to London to study English Literature and later Shakespeare Studies. She's passionate about writing, particularly on social issues, the relationship between the media and society, and arts and culture.

Shehrazade grew up in Karachi, Pakistan and moved to London to study English Literature and later Shakespeare Studies. She's passionate about writing, particularly on social issues, the relationship between the media and society, and arts and culture.