Unless you avoid watching the news, reading newspapers or browsing in one of the UK’s biggest retailers, Primark, chances are you would have missed all the excitement around 13 year old Kaiden Williams. However, given his recent exposure across the media and social media as the face of Primark, my guess is you would have come across him somewhere!
In December last year, Primark unveiled a new kidswear campaign that featured Kaiden, who prominently has the skin condition on various parts of his body, most notably his face. The little sensation who could be seen across multiple stores, was part of a new campaign promoting their children's sportswear range. It didn’t take long for the campaign to go global during its month of release and within a matter of weeks, Kaiden’s story was being covered in newspapers such as the Metro and The Independent and also featured on the BBC News.
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