We were delighted to hear that The Vitiligo Society had been selected to participate in the Google Online Marketing Challenge Programme.
The Online Marketing Challenge offers a unique opportunity for students to get real-world experience of creating and executing online marketing campaigns.
A student team (pictured above) from Université d’Angers. Francesca Rizal, Victor Riviere, Julien Petitot and Axel Odjo have been matched with our Society and allocated a $10,000 monthly budget of in-kind Google Ads to help increase awareness of the vital work that we do for the vitiligo community.
Our Chairman Simon explained:
The Google Online Marketing Challenge will help The Vitiligo Society optimise the AdGrants search engine advertising budget that is donated by Google. The more frequently our ads appear next to Google search results, the more people will be aware of our mission of raising awareness, reducing stigma and providing support to those living with vitiligo and their families. This is also translated into more memberships, donations and volunteers – the lifeblood of The Vitiligo Society
As well as being a brilliant opportunity to create awareness for our charity, the challenge also provides some valued work experience for the student team. The team, pictured above and led by Francesca Rizal, explained why participating in the challenge was important to them:
The Google Online Marketing Challenge is a real opportunity for us to apply the SEA knowledge we learn in our courses. This year, we are pleased to collaborate with a charity committed to a cause that is close to their hearts. The Vitiligo Society works daily for people living with this condition, informing them about medical practices, listening to them, but above all being present to help them accept themselves.
What we hope to accomplish with this challenge is to give a real boost to the members of this charity, whether it be through the development of their network, or by increasing the donations they receive. In any case, this will enable the charity’s volunteers to have more key solutions to propose more and more initiatives to support people living with vitiligo. We are aware that this cause is important to them, so we will give everything to help them as best we can.
Once the four-week campaign period is over the student team will be providing us with a report of their achievements along with recommendations and insights of how we can continue reaching more people with vitiligo across the globe.